Shaping the Future of Finance:
A Crypto Exchange for Pro Traders
Shaping the Future of Finance: A Crypto Exchange for Pro Traders
Shaping the Future of Finance: A Crypto Exchange for Pro Traders
Shaping the Future of Finance: A Crypto Exchange
for Pro Traders
Shaping the Future of Finance: A Crypto Exchange
for Pro Traders
Proof of Concept to MVP to Acquisition
2018
Core Team:
Farwa Kazmi - Director of Product & UX
Marjorie Castro - Senior Product Designer
Natali Guirguis - Product Designer
Samantha Lam - Product Design Intern
Understanding the Crypto Landscape
Understanding the Crypto Landscape
Understanding the Crypto Landscape
Understanding the Crypto Landscape
Understanding the Crypto Landscape
It was late 2017, and cryptocurrency, powered by blockchain technology had become a hot commodity, reaching a total market cap of 200 billion in mid november.
We knew digital currency was changing how we think about money so we took an exciting opportunity to shape the future of finance.
It was late 2017, and cryptocurrency, powered by blockchain technology had become a hot commodity, reaching a total market cap of 200 billion in mid november.
We knew digital currency was changing how we think about money so we took an exciting opportunity to shape the future of finance.
It was late 2017, and cryptocurrency, powered by blockchain technology had become a hot commodity, reaching a total market cap of 200 billion in mid november.
We knew digital currency was changing how we think about money so we took an exciting opportunity to shape the future of finance.
It was late 2017, and cryptocurrency, powered by blockchain technology had become a hot commodity, reaching a total market cap of 200 billion in mid november.
We knew digital currency was changing how we think about money so we took an exciting opportunity to shape the future of finance.
It was late 2017, and cryptocurrency, powered by blockchain technology had become a hot commodity, reaching a total market cap of 200 billion in mid november. We knew digital currency was changing how we think about money so we took an exciting opportunity to shape the future of finance.
Explorux came onboard as BCM’s integrated Product Partner at the earliest stages to create an MVP - minimum viable product for launch.
We conducted rigorous research to identify gaps and understand the market landscape while working with financial experts.
Explorux came onboard as BCM’s integrated Product Partner at the earliest stages to create an MVP - minimum viable product for launch.
We conducted rigorous research to identify gaps and understand the market landscape while working with financial experts.
Explorux came onboard as BCM’s integrated Product Partner at the earliest stages to create an MVP - minimum viable product for launch.
We conducted rigorous research to identify gaps and understand the market landscape while working with financial experts.
Explorux came onboard as BCM’s integrated Product Partner at the earliest stages to create an MVP - minimum viable product for launch.
We conducted rigorous research to identify gaps & understand the market landscape while working with financial experts.
Explorux came onboard as BCM’s integrated Product Partner at the earliest stages to create an MVP - minimum viable product for launch. We conducted rigorous research to identify gaps and understand the market landscape while working with financial experts.
Building an Integrated Team
Building an integrated team
Building an Integrated Team
Building an Integrated Team
Building an integrated team
Unlike a typical agency model, we opted for full in-house integration to ensure a successful outcome. This meant the Explorux core team would be treated like BCM employees.
Unlike a typical agency model, we opted for full in-house integration to ensure a successful outcome. The Explorux core team would be treated like BCM employees. This meant:
Unlike a typical agency model, we opted for full in-house integration to ensure a successful outcome. This meant the Explorux core team would be treated like BCM employees.
Unlike a typical agency model, we opted for full in-house integration to ensure a successful outcome. This meant the Explorux core team would be treated like BCM employees.
Unlike a typical agency model, we opted for full in-house integration to ensure a successful outcome. This meant the Explorux core team would be treated like BCM employees.
Deep Focus and Commitment
For 8 months, we chose to work on BCM only
and own the entire product end-to-end. BCM grew from 5 to 20 in a month and we onboarded new hires.
Deep Focus and Commitment
For 8 months, we chose to work on BCM only
and own the entire product end-to-end. BCM grew from 5 to 20 in a month and we onboarded new hires.
Deep Focus and Commitment
For 8 months, we chose to work on BCM only and own the entire product end-to-end. BCM grew from 5 to 20 in a month and we onboarded new hires.
Deep Focus and Commitment
For 8 months, we chose to work on BCM only
and own the entire product end-to-end. BCM grew from 5 to 20 in a month and we onboarded new hires.
Deep Focus and Commitment
For 8 months, we chose to work on BCM only and own the entire product end-to-end. BCM grew from 5 to 20 in a month and we onboarded new hires.
The Fractional CPO Model
With expertise in early-stage ventures, our founder Farwa piloted the “Fractional CPO model”. She built a diverse team bringing 6 talented women in to crypto.
The Fractional CPO Model
With expertise in early-stage ventures, our founder Farwa piloted the “Fractional CPO model”. She built a diverse team bringing 6 women in to crypto.
The Fractional CPO Model
With expertise in early-stage ventures, Farwa piloted the “Fractional CPO model”. She built a diverse team bringing 6 women to crypto.
The Fractional CPO Model
With expertise in early-stage ventures, Farwa piloted the “Fractional CPO model”. She built a diverse team bringing 6 talented women in to crypto.
The Fractional CPO Model
With expertise in early-stage ventures, Farwa piloted the “Fractional CPO model”. She built a diverse team bringing 6 talented women in to crypto.
Full Integration
We had a BCM email address, access to Slack, Jira, company socials, and built a collaborative culture.
Full Integration
We had a BCM email address, access to Slack, Jira, company socials, and built a collaborative culture.
Full Integration
We had a BCM email address, access
to Slack, Jira, company socials, and built a collaborative culture.
Full Integration
We had a BCM email address, access to Slack, Jira, company socials, and built a collaborative culture.
Full Integration
We had a BCM email address, access to Slack, Jira, company socials, and built a collaborative culture.
Onsite Collaboration
We worked onsite from BCM’s office, sat beside engineers, managed vendors, partners, and met VC’s.
Onsite Collaboration
We worked onsite from BCM’s office, sat beside engineers, managed vendors, partners, and met VC’s.
Onsite Collaboration
We worked onsite from BCM’s office, sat beside engineers, managed vendors, partners, and met VC’s.
Onsite Collaboration
We worked onsite from BCM’s office, sat beside engineers, managed vendors, partners, and met VC’s.
Onsite Collaboration
We worked onsite from BCM’s office, sat beside engineers, managed vendors, partners, and met VC’s.
Problem Discovery
Problem Discovery
Problem Discovery
Problem Discovery
Problem Discovery
A traditional financial exchange is a marketplace where financial securities like stocks are traded and both buyers and sellers can negotiate prices. Still in its infancy, the cryptocurrency space was littered with scams or quick-get-rich schemes.
In Canada, unregulated platforms for beginners enabled the masses to buy and hold a handful of coins like Bitcoin but lacked ways to trade professionally with other users.
A traditional financial exchange is a marketplace where financial securities like stocks are traded and both buyers and sellers can negotiate prices. Still in its infancy, the cryptocurrency space was littered with scams or quick-get-rich schemes.
In Canada, unregulated platforms for beginners enabled the masses to buy and hold a handful of coins like Bitcoin but lacked ways to trade professionally with other users.
A traditional financial exchange is a marketplace where financial securities like stocks are traded and both buyers and sellers can negotiate prices. Still in its infancy, the cryptocurrency space was littered with scams or quick-get-rich schemes.
In Canada, unregulated platforms for beginners enabled the masses to buy and hold a handful of coins like Bitcoin but lacked ways to trade professionally with other users.
A traditional financial exchange is a marketplace where financial securities like stocks are traded and both buyers and sellers can negotiate prices. Still in its infancy, the cryptocurrency space was littered with scams or quick-get-rich schemes.
In Canada, unregulated platforms for beginners enabled the masses to buy and hold a handful of coins like Bitcoin but lacked ways to trade professionally with other users.
A traditional financial exchange is a marketplace where financial securities like stocks are traded and both buyers and sellers can negotiate prices. Still in its infancy, the cryptocurrency space was littered with scams or quick-get-rich schemes.
In Canada, unregulated platforms for beginners enabled the masses to buy and hold a handful of coins like Bitcoin but lacked ways to trade professionally with other users.
“Crypto exchanges are insecure and not meeting needs for advanced traders”
“Crypto exchanges are insecure and not meeting needs for advanced traders”
“Crypto exchanges are insecure and not meeting needs for advanced traders”
“Crypto exchanges are insecure and not meeting needs for advanced traders”
“Crypto exchanges are insecure and not meeting needs for advanced traders”
BCM wanted to bring sophistication and security to the crypto world by building a trusted marketplace for professional traders.
BCM wanted to bring sophistication and security to the crypto world by building a trusted marketplace for professional traders.
BCM wanted to bring sophistication and security to the crypto world by building a trusted marketplace for professional traders.
BCM wanted to bring sophistication and security to the crypto world by building a trusted marketplace for professional traders.
BCM wanted to bring security & sophistication to the crypto world by building a trusted marketplace for professionals.
How can we design for trust
and prioritize security?
How can we design for trust and prioritize security?
How can we design for trust and prioritize security?
How can we design for trust and prioritize security?
How can we design for trust & prioritize security?
Testing the Proof of Concept
Testing the Proof of Concept
Testing the Proof of Concept
Testing the Proof of Concept
Testing the Proof of Concept
When we came onboard, BCM had an initial Proof-of-Concept. Our challenge was to validate it, test it with users, and then transform it into a minimum viable product.
When we came onboard, BCM had an initial Proof-of-Concept. Our challenge was to validate it, test it with users, and then transform it into a minimum viable product.
When we came onboard, BCM had an initial Proof-of-Concept. Our challenge was to validate it, test it with users, and then transform it into a minimum viable product.
When we came onboard, BCM had an initial Proof-of-Concept. Our challenge was to validate it, test it with users, and then transform it into a minimum viable product.
When we came onboard, BCM had an initial Proof-of-Concept. Our challenge was to validate it, test it with users, and then transform it into a minimum viable product.
Feedback Sessions
We ran a 2-week study to get feedback using both 1:1 and group interviews.
Feedback Sessions
We ran a 2-week study to get feedback using both 1:1 & group interviews.
Feedback Sessions
We ran a 2-week study to get feedback using both 1:1 and group interviews.
Feedback Sessions
We ran a 2-week study to get feedback using both 1:1 and group interviews.
Feedback Sessions
We ran a 2-week study to get feedback using both 1:1 and group interviews.
Pain-Point Workshop
We led workshops to synthesize user pain points and identified improvements.
Pain-Points Workshop
We led workshops to synthesize user pain points and identified improvements.
Pain-Point Workshop
We led workshops to synthesize user pain points and identified improvements.
Pain-Point Workshop
We led workshops to synthesize user pain points and identified improvements.
Pain-Point Workshop
We led workshops to synthesize user pain points and identified improvements.
Research Analysis
We published a 250 pg research manual evaluating financial products.
Research Analysis
We published a 250 pg research manual evaluating financial products.
Research Analysis
We published a 250 pg research manual evaluating financial products.
Research Analysis
We published a 250 pg research manual evaluating financial products.
Research Analysis
We published a 250 pg research manual evaluating financial products.
A Strategic Roadmap
A Strategic Roadmap
A Strategic Roadmap
A Strategic Roadmap
A Strategic Roadmap
Our research helped us identify key issues. Based on our findings, we created a strategic roadmap for both the short-term and long-term vision for the product.
Our research helped us identify key issues. Based on our findings, we created a strategic roadmap for both the short-term and long-term vision for the product.
Our research helped us identify key issues. Based on our findings, we created a strategic roadmap for both the short-term and long-term vision for the product.
Our research helped us identify key issues. Based on our findings, we created a strategic roadmap for both the short-term and long-term vision for the product.
Our research helped us identify key issues. Based on our findings, we created a strategic roadmap for both the short-term and long-term vision for the product.
Key Product Areas of Focus
Key Product Areas of Focus
Key Product Areas of Focus
Key Product Areas of Focus
Key Product Areas of Focus
We tackled each major area in sections — devising both short term and long term solutions, testing, & making quick improvements in an agile way.
We tackled each major area in sections — devising both short term and long term solutions, testing, and making quick improvements in an agile way.
We tackled each major area in sections — devising both short term and long term solutions, testing, & making quick improvements in an agile way.
We tackled each major area in sections — devising both short term and long term solutions, testing, & making quick improvements in an agile way.
We tackled each major area in sections — devising both short term and long term solutions, testing, & making quick improvements in an agile way.
The Exchange
The Exchange
The Exchange
The Exchange
The Exchange
We dissected the anatomy of an exchange by breaking it into atomic elements and supplemented this with research to understand a traders workflow.
We dissected the anatomy of an exchange by breaking it into atomic elements and supplemented this with research to understand a traders workflow.
We dissected the anatomy of an exchange by breaking it into atomic elements and supplemented this with research to understand a traders workflow.
We dissected the anatomy of an exchange by breaking it into atomic elements and supplemented this with research to understand a traders workflow.
We dissected the anatomy of an exchange by breaking it into atomic elements and supplemented this with research to understand a traders workflow.
Rapid Prototyping
Rapid Prototyping
Rapid Prototyping
Rapid Prototyping
Rapid Prototyping
We experimented with 8-10 different concepts and built prototypes to test them — playing with customization. We realized an algorithmic trader's needs were unique.
We experimented with 8-10 different concepts and built prototypes to test them — playing with customization. We realized an algorithmic trader's needs were unique.
We experimented with 8-10 different concepts and built prototypes to test them — playing with customization. We realized an algorithmic trader's needs were unique.
We experimented with sketching 8-10 different concepts and built prototypes to test them — playing with both day and night modes. We realized that algorithmic trader's needs were unique.
We experimented with sketching 8-10 different concepts and built prototypes to test them — playing with both day and night modes. We realized that algorithmic trader's needs were unique.
A Modular UI System
A Modular UI System
A Modular UI System
A Modular UI System
A Modular UI System
We collaborated with engineering to build a modular and scalable library early on. It was architected to ensure consistency and re-usability across teams.
We collaborated with engineering to build a modular and scalable library early on. It was architected to ensure consistency and re-usability across teams.
We collaborated with engineering to build a modular and scalable library early on. It was architected to ensure consistency and re-usability across teams.
We collaborated with engineering to build a modular and scalable library early on. It was architected to ensure consistency and re-usability across teams.
We collaborated with engineering to build a modular and scalable library early on. It was architected to ensure consistency and re-usability across teams.
Mobile App
Mobile App
Mobile App
Mobile App
Mobile App
Keeping responsive components in mind, we launched the mobile version.
Keeping responsive components in mind, we launched the mobile version.
Keeping responsive components in mind, we launched the mobile version.
Keeping responsive components in mind, we launched the mobile version.
Keeping responsive components in mind, we launched the mobile version.
“How can we enable customers to onboard quickly and securely?”
“How can we enable customers to onboard quickly and securely?”
“How can we enable customers to onboard quickly and securely?”
“How can we enable customers to onboard quickly and securely?”
“How can we enable customers to onboard quickly and securely?”
Onboarding and KYC
Onboarding and KYC
Onboarding and KYC
Onboarding and KYC
Onboarding and KYC
Onboarding was a prerequisite to trading. We had to ensure that our customers could verify their information securely before getting started. We even got feedback on UX flows from lawyers.
Onboarding was a prerequisite to trading. We had to ensure that our customers could verify their information securely before getting started.
Onboarding was a prerequisite to trading. We had to ensure that our customers could verify their information securely before getting started.
Onboarding was a prerequisite to trading. We had to ensure that our customers could verify their information securely before getting started.
Onboarding was a prerequisite to trading. We had to ensure that our customers could verify their information securely before getting started.
1. Convenience: Instant Verification
We tried to make this as quick and convenient as possible - verified in under a minute. We tested how many users made it and where they got stuck.
1. Convenience: Instant Verification
We tried to make this as quick and convenient as possible - verified in under a minute. We tested how many users made it & where they got stuck.
Convenience: Instant Verification
We tried to make this as quick and convenient as possible - verified in under a minute. We tested how many users made it and where they got stuck.
1. Convenience: Instant Verification
We tried to make this as quick and convenient as possible - verified in under a minute. We tested how many users made it and where they got stuck.
1. Convenience: Instant Verification
We tried to make this as quick and convenient as possible - verified in under a minute. We tested how many users made it and where they got stuck.
2. Security: Document Verification
For those unable to verify, we created multiple tiers, enabling users to verify with other methods like uploading documents for extra security.
2. Security: Document Verification
For those unable to verify, we created multiple tiers, enabling users to verify with other methods like uploading documents for extra security.
Security: Document Verification
For those unable to verify, we created multiple tiers, enabling users to verify with other methods like uploading documents for extra security.
2. Security: Document Verification
For those unable to verify, we created multiple tiers, enabling users to verify with other methods like uploading documents for extra security.
2. Security: Document Verification
For those unable to verify, we created multiple tiers, enabling users to verify with other methods like uploading documents for extra security.
“How can we enable people to deposit & withdraw funds easily & securely?"
“How can we enable people to deposit & withdraw funds easily & securely?"
“How can we enable people to deposit & withdraw funds easily & securely?"
“How can we enable people to deposit & withdraw funds easily & securely?"
“How can we enable people to deposit & withdraw funds easily & securely?"
Deposits & Withdrawals
Deposits & Withdrawals
Deposits & Withdrawals
Deposits & Withdrawals
Deposits & Withdrawals
These came with their own set of challenges and methods based on the coin and the exchange rate. We focused on two areas:
These came with their own set of challenges and methods based on the coin and the exchange rate. We focused on two areas:
These came with their own set of challenges and methods based on the coin and the exchange rate. We focused on two areas:
These came with their own set of challenges and methods based on the coin and the exchange rate. We focused on two areas:
These came with their own set of challenges and methods based on the coin & the exchange rate. We focused on two areas:
Crypto to Crypto
Each type of coin or transaction had a different processing time on the blockchain (Ex: Bitcoin takes 1 hour, while Dash takes 15 minutes). Showing feedback in a clear and transparent way was key.
Crypto to Crypto
Each type of coin or transaction had a different processing time on the blockchain (Ex: Bitcoin takes 1 hour, while Dash takes 15 minutes). Showing feedback in a clear and transparent way was key.
Crypto to Crypto
We devised a dynamic search for crypto coins but each coin had a different processing time on the blockchain (E.g Bitcoin takes 1 hour, Dash takes 15 minutes). We had to show progress for each transaction in a clear way.
Crypto to Crypto
Each type of coin or transaction had a different processing time on the blockchain (Ex: Bitcoin takes 1 hour, while Dash takes 15 minutes). Showing feedback in a clear and transparent way was key.
Crypto to Crypto
Each type of coin or transaction had a different processing time on the blockchain (Ex: Bitcoin takes 1 hour, while Dash takes 15 minutes). Showing feedback in a clear and transparent way was key.
FIAT Currency
We explored ways of depositing Canadian funds through wire transfers, interac email, and special vouchers while working closely with banking partners and regulators.
FIAT Currency
We explored ways of depositing Canadian funds through wire transfers, interac email, and special vouchers while working closely with banking partners and regulators.
FIAT Currency
We explored ways of depositing Canadian funds through wire transfers, interac email, and special vouchers while working closely with banking partners and regulators.
FIAT Currency
We explored ways of depositing Canadian funds through wire transfers, interac email, and special vouchers while working closely with banking partners and regulators.
FIAT Currency
We explored ways of depositing Canadian funds through wire transfers, interac email, and special vouchers while working closely with banking partners and regulators.
“How can we provide traders with their performance data?”
“How can we provide traders with their performance data?”
“How can we provide traders with their performance data?”
“How can we provide traders with their performance data?”
“How can we provide traders with their performance data?”
Analyzing Trade History
How can people sort and filter through thousands of trades? How do they differentiate cancelled, rejected or expired orders? We tested with a subset of users and collected insights on what they valued most.
Analyzing Trade History
How can people sort and filter through thousands of trades? How do they differentiate cancelled, rejected or expired orders? We tested with a subset of users and collected insights on what they valued most.
Analyzing Trade History
How can people sort and filter through thousands of trades? How do they differentiate cancelled, rejected or expired orders? We tested with a subset of users and collected insights on what they valued most.
Analyzing Trade History
How can people sort and filter through thousands of trades? How do they differentiate cancelled, rejected or expired orders? We tested with a subset of users and collected insights on what they valued most.
Partial Orders
We re-envisioned partial orders by providing a breakdown of large executions and used data visualization to simplify information.
Partial Orders
How can people know if only a portion of the order was filled but the rest was pending? We created animated visualizations to show a breakdown of large executions to simplify trades.
Partial Orders
How can people know if only a portion of the order was filled but the rest was pending? We created animated visualizations to show a breakdown of large executions to simplify trades.
Partial Orders
How can people know if only a portion of the order was filled but the rest was pending? We created animated visualizations to show a breakdown of large executions to simplify trades.
Partial Orders
How can people know if only a portion of the order was filled but the rest was pending? We created animated visualizations to show a breakdown of large executions to simplify trades.
Testing and Learnings
We tested this feature with a subset of users and collected insights on what they valued most about their trading performance.
Testing and Launching the MVP
Testing and Launching the MVP
Testing and Launching the MVP
Testing and Launching
the MVP
Testing & Launching
the MVP
In a few months, it was time to onboard customers and test our software in build mode. We geared up for a beta launch by building market liquidity and ran a 3 week usability study where we interviewed traders. We received a lot of positive feedback on the MVP.
In a few months, it was time to onboard customers and test our software in build mode. We geared up for a beta launch by building market liquidity and ran a 3 week usability study where we interviewed traders. We received a lot of positive feedback on the MVP.
In a few months, it was time to onboard customers and test our software in build mode. We geared up for a beta launch by building market liquidity and ran a 3 week usability study where we interviewed traders. We received a lot of positive feedback on the MVP.
In a few months, it was time to onboard customers and test our software in build mode. We geared up for a beta launch by building market liquidity and ran a 3 week usability study where we interviewed traders. We received a lot of positive feedback on the MVP.
In a few months, it was time to onboard customers and test our software in build mode. We geared up for a beta launch by building market liquidity and ran a 3 week usability study where we interviewed traders. We received a lot of positive feedback on the MVP.
Cohesive Brand & Marketing
Cohesive Brand & Marketing
Cohesive Brand & Marketing
Brand & Marketing
Brand & Marketing
We led the design & launch of BCM's website, provided guidance on value proposition, market positioning, & tone to ensure brand consistency across social channels and acquire new users for the private beta program.
We led the design & launch of BCM's website, provided guidance on value proposition, market positioning, & tone to ensure brand consistency across social channels and acquire new users for the private beta program.
We led the design & launch of BCM's website, provided guidance on value proposition, market positioning, & tone to ensure brand consistency across social channels and acquire new users for the private beta program.
We led the design & launch of BCM's website, provided guidance on value proposition, market positioning, & tone to ensure brand consistency across social channels and acquire new users for the private beta program.
We led the design & launch of BCM's website, provided guidance on value proposition, market positioning, & tone to ensure brand consistency across social channels and acquire new users for the private beta program.
Path to Acquisition
The Path to Acquisition
The Path to Acquisition
The Path to Acquisition
Path to Acquisition
It was now August 2018, and the crypto market was shifting once again. However, our role as product leaders isn’t to predict the rise or fall of a fluctuating market but to build useful products and give people tools to make better decisions.
BCM brought FIX API to the crypto market, developed a low latency order matching engine, a new way to parse through partial orders, and an experience that made trading secure, easy, and intuitive. This generated interest from industry leaders, and BCM was acquired by Bitbuy in late 2018. It was incorporated into their platform and launched as "Bitbuy PRO" in 2019.
It was now August 2018, and the crypto market was shifting once again. However, our role as product leaders isn’t to predict the rise or fall of a fluctuating market but to build useful products and give people tools to make better decisions.
BCM brought FIX API to the crypto market, developed a low latency order matching engine, a new way to parse through partial orders, and an experience that made trading secure, easy, and intuitive. This generated interest from industry leaders, and BCM was acquired by Bitbuy in late 2018. It was incorporated into their platform and launched as "Bitbuy PRO" in 2019.
It was now August 2018, and the crypto market was shifting once again. However, our role as product leaders isn’t to predict the rise or fall of a fluctuating market but to build useful products and give people tools to make better decisions.
BCM brought FIX API to the crypto market, developed a low latency order matching engine, a new way to parse through partial orders, and an experience that made trading secure, easy, and intuitive. This generated interest from industry leaders, and BCM was acquired by Bitbuy in late 2018. It was incorporated into their platform and launched as "Bitbuy PRO" in 2019.
It was now August 2018, and the crypto market was shifting once again. However, our role as product leaders isn’t to predict the rise or fall of a fluctuating market but to build useful products and give people tools to make better decisions.
BCM brought FIX API to the crypto market, developed a low latency order matching engine, a new way to parse through partial orders, and an experience that made trading secure, easy, and intuitive. This generated interest from industry leaders, and BCM was acquired by Bitbuy in late 2018. It was incorporated into their platform and launched as "Bitbuy PRO" in 2019.
It was now August 2018, and the crypto market was shifting once again. However, our role as product leaders isn’t to predict the rise or fall of a fluctuating market but to build useful products and give people tools to make better decisions.
BCM brought FIX API to the crypto market, developed a low latency order matching engine, a new way to parse through partial orders, and an experience that made trading secure, easy, and intuitive. This generated interest from industry leaders, and BCM was acquired by Bitbuy in late 2018. It was incorporated into their platform and launched as "Bitbuy PRO" in 2019.
CCN.com, Dec 2018
CCN.com, Dec 2018
CCN.com, Dec 2018
CCN.com, Dec 2018
CCN.com, Dec 2018
Successful Outcomes
Successful Outcomes
Successful Outcomes
Successful Outcomes
Successful Outcome
For Explorux, it was a thrilling ride. We dove head-first into an emerging industry, collaborated with bright people, and played with blockchain technology. We enjoyed having the autonomy to build the team and led BCM to success from the earliest stages: validating the proof of concept, conducting research, devising the MVP to acquisition.
For Explorux, it was a thrilling ride. We dove head-first into an emerging industry, collaborated with bright people, and played with blockchain technology. We enjoyed having the autonomy to build the team, and leading BCM to success from the earliest stages: validating the proof of concept, conducting research, devising the MVP to acquisition.
For Explorux, it was a thrilling ride. We dove head-first into an emerging industry, collaborated with bright people, and played with blockchain technology. We enjoyed having the autonomy to build the team and led BCM to success from the earliest stages: validating the proof of concept, conducting research, devising the MVP to acquisition.
For Explorux, it was a thrilling ride. We dove head-first into an emerging industry, collaborated with bright people, and played with blockchain technology. We enjoyed having the autonomy to build the team, and led BCM to success from the earliest stages: validating the proof of concept, conducting research, devising the MVP to acquisition.
For Explorux, it was a thrilling ride. We dove head-first into an emerging industry, collaborated with bright people, and played with blockchain technology. We enjoyed having the autonomy to build the team and led BCM to success from the earliest stages: validating the proof of concept, conducting research, devising the MVP to acquisition.
"The Explorux team is exceptional — insightful about business vision, strategic about product results, and an absolute delight to work with!"
"The Explorux team is exceptional — insightful about business vision, strategic about product results, and an absolute delight to work with!"
"The Explorux team is exceptional — insightful about business vision, strategic about product results, and an absolute delight to work with!"
"The Explorux team is exceptional — insightful about business vision, strategic about product results, and an absolute delight to work with!"
"The Explorux team is exceptional — insightful about business vision, strategic about product results, and an absolute delight to work with!"
Ken Ono
CTO, BCM
Ken Ono
CTO, BCM
Ken Ono
CTO, BCM
Ken Ono
CTO, BCM
Key Learnings
Key Learnings
Key Learnings
Key Learnings
Farwa Kazmi
Founder & CEO, Explorux
Farwa Kazmi
Founder & CEO, Explorux
Farwa Kazmi
Founder & CEO, Explorux
Farwa Kazmi
Founder & CEO, Explorux
"Our role isn’t to predict the rise or fall of a fluctuating market — it is to build useful products and give people the tools to make better decisions."
Our role isn’t to predict the rise or fall of the market — it's to build useful products and give people the tools to make better decisions.
Our role isn’t to predict the rise or fall of the market — it's to build useful products and give people the tools to make better decisions.
"Our role isn’t to predict the rise or fall of a fluctuating market — it is to build useful products and give people the tools to make better decisions."
"Our role isn’t to predict the rise or fall of a fluctuating market — it is to build useful products and give people the tools to make better decisions."
"Having a great product isn’t enough. Move past saturating your team with technical talent, and turn everyone into a brand advocate. Focus on building a collaborative and inclusive culture. It leads to better output."
"Having a great product isn’t enough. Move past saturating your team with technical talent, and turn everyone into a brand advocate. Focus on building a collaborative and inclusive culture. It leads to better output."
"Having a great product isn’t enough. Move past saturating your team with technical talent, and turn everyone into a brand advocate. Focus on building a collaborative and inclusive culture. It leads to better output."
Having a great product isn’t enough. Move past saturating your team with technical talent, and turn everyone into a brand advocate. Focus on building a collaborative and inclusive culture. It results in better output.
Having a great product isn’t enough. Move past saturating your team with technical talent, and turn everyone into a brand advocate. Focus on building a collaborative & inclusive culture. It results in better output.
Share insight
"It takes a very unique skillset to take an early-stage startup to success vs. joining a mature org. where processes have been established. You're setting the bar with a clean slate and things move at a break-neck pace."
"It takes a very unique skillset to take an early-stage startup to success vs. joining a mature org. where processes have been established. You're setting the bar with a clean slate and things move at a break-neck pace."
"It takes a very unique skillset to take an early-stage startup to success vs. joining a mature org. where processes have been established. You're setting the bar with a clean slate and things move at a break-neck pace."
"It takes a very unique skillset to take an early-stage startup to success vs. joining a mature org. where processes have been established. You're setting the bar with a clean slate and things move at a break-neck pace."
"It takes a very unique skillset to take an early-stage startup to success vs. joining a mature org. where processes have been established. You're setting the bar with a clean slate and things move at a break-neck pace."
"Prioritize security, regulation, and ethics. In product, it is already a delicate dance between "let's ship it" and "let's get it right". In Fintech, you conduct this dance on a rope atop cliffs — You can’t mess with people’s money!"
Fintech has challenges around security, regulation, and ethics. In product, it is already a delicate dance between "let's ship it" and "let's get it right". In fintech, you conduct this dance on a rope atop cliffs — You can’t mess with people’s money!
Fintech has a unique set of challenges around security, regulation, and ethics. In product, it is already a delicate dance between "let's ship it" and "let's get it right". In fintech, you conduct this dance on a rope atop cliffs — You can’t mess with people’s money!
Fintech has challenges around security, regulation, and ethics. In product, it is already a delicate dance between "let's ship it" and "let's get it right". In fintech, you conduct this dance on a rope atop cliffs — You can’t mess with people’s money!
Fintech has challenges around security, regulation, and ethics. In product, it is already a delicate dance between "let's ship it" and "let's get it right". In fintech, you conduct this dance on a rope atop cliffs — You can’t mess with people’s money!
Running an Early-Stage Startup?
Running an Early Stage startup?
Running an Early Stage Startup?
Are you an early stage startup?
Running an early stage startup?
Partner with us on strategy, research and design. We help founders innovate quickly and build better products, processes & teams.
Partner with us on strategy, research and design. We help founders innovate quickly and build better products, processes & teams.
Partner with us on strategy, research and design.
We help founders innovate quickly and build better
products, processes & teams.
Partner with us on strategy, research and design. We help founders innovate quickly and build better products, processes & teams from 0 to 1 to 100.
Partner with us on strategy, research and design. We help founders innovate & build better products, processes & teams.
