We help startups build better products, practices, and teams.
We help startups build better products, practices and teams.
We help startups build better products, practices, and teams.
We help startups build better products, practices, and teams.
We help startups build better products, practices, and teams.
Fintech, Health, Education and AI
Fintech, Health, Education and AI.
Fintech, Health, Education and AI.
Fintech, Health, Education and AI.
Fintech, Health, Education and AI.
Fractional CPO
PRODUCT + ORG TRANSFORMATION FOR:
Startups or Scaleups
Launching a new product or scaling up? Get a Fractional CPO to guide you through product strategy, research, and launch. We'll help take your venture to the next level.
Venture Capital
Let us help your early stage portfolio companies grow. Get a leader to guide product practices, coach talent, and unlock growth.
Fractional CPO
PRODUCT + ORG TRANSFORMATION FOR:
Startups or Scaleups:
Launching a new product or scaling up? Get a Fractional CPO to guide you through product strategy, research and growth.
Venture Capital:
Let us help your early stage portfolio companies grow. Get a leader to guide product practices, coach talent and unlock growth.
Fractional CPO
TRANSFORMATION FOR:
Startups or Scaleups:
Launching a new product or scaling up? Get a Fractional CPO to guide you through product strategy, research, and growth.
Venture Capital:
Let us help your early stage portfolio companies grow. Get a leader to guide product practices, coach talent, and optimize growth.
Fractional CPO
PRODUCT & ORG.TRANSFORMATION FOR:
Startups or Scaleups
Launching a new product or scaling up? Get a Fractional CPO to guide you through product strategy, research, and launch. We'll help take your venture to the next level.
Venture Capital
Let us help your early stage portfolio companies grow. Get a leader to guide product practices, coach talent, and unlock growth.
Fractional CPO
TRANSFORMATION FOR:
Startups or Scaleups
Launching a new product or scaling up? Get a Fractional CPO to guide you through product strategy, research and growth.
Venture Capital
Let us help your early stage portfolio companies grow. Get a leader to guide product practices, coach talent, and optimize growth.
Co-Creation Workshops
DESIGN THINKING & INNOVATION FOR:
Schools or Non-profits
As experienced educators, we help your students & teachers learn design thinking methodologies with a hands-on approach to solving problems.
Entrepreneurs or Enterprises
We run workshops, training, and design sprints to validate ideas, help your employees level up, and create a culture of innovation.
Workshops
DESIGN THINKING FOR:
Schools or Non-profits:
As experienced educators, we help your students & teachers through design thinking with a hands-on approach to solving problems.
Entrepreneurs or Enterprises:
We run collaborative workshops, training, and sprints to validate ideas, help your employees level up, and co-create a culture of innovation.
Workshops
DESIGN THINKING FOR:
Schools or Non-profits:
As experienced educators, we help your students & teachers through design thinking with a hands-on approach to solving problems.
Entrepreneurs or Enterprises:
We run collaborative workshops, training, and sprints to validate ideas, help your employees level up, and co-create a culture of innovation.
Co-Creation Workshops
DESIGN THINKING AND INNOVATION FOR:
Schools or Non-profits:
As experienced educators, we help your students & teachers through design thinking with a hands-on approach to solving problems.
Entrepreneurs or Enterprises:
We run workshops, training, and design sprints to validate ideas, help your employees level up, and create a culture of innovation.
Co-Creation Workshops
DESIGN THINKING FOR:
Schools & Non-profits:
As experienced educators, we help your students & teachers through design thinking with a hands-on approach to solving problems.
Entrepreneurs or Enterprises:
We run collaborative workshops, training, and sprints to validate ideas, help your employees level up, and co-create a culture of innovation.
Product Strategy
Great ideas don’t just become the “next big thing”. We realize your vision with direction.
WE PLAN USING:
- MVP Definition & Product Roadmaps
- Go-to-Market & Strategy
- Target Audience & Persona Development
- Market Research & Competetive Analysis
- Stakeholder Interviews & Journey Maps
- Defining KPI’s & Analytics
Product Strategy
Great ideas don’t just become the “next big thing”. We realize your vision with direction.
WE PLAN USING:
- MVP Definition & Product Roadmaps
- Go-to-Market Strategy
- Target Audience & Personas
- Market Research & Competetive Analysis
- Stakeholder Interviews & Journey Maps
- Defining KPI’s and Analytics
Product Strategy
Great ideas don’t just become the “next big thing”. We realize your vision with direction.
WE PLAN USING:
- MVP Definition & Product Roadmaps
- Go-to-Market Strategy
- Target Audience & Persona Development
- Research & Competetive Analysis
- Interviews & Journey Maps
- Defining KPI’s and Analytics
Product Strategy
Great ideas don’t just become the “next big thing”. We advise on a strategic direction to realize your vision.
WE PLAN USING:
- MVP Definition & Product Roadmaps
- Go-to-Market Strategy
- Target Audience & Persona Development
- Research & Competetive Analysis
- Stakeholder Interviews & Customer Journey Maps
- Defining KPI’s and Analytics
Product Strategy
Great ideas don’t just become the “next big thing”. We realize your vision with direction.
WE PLAN USING:
- MVP Definition
- Product Roadmaps
- Go-to-Market Strategy
- Target Audience
- Persona Development
- Research & Competetive Analysis
- Stakeholder Interviews
- Customer Journey Maps
- Defining KPI’s & Analytics
User Research & Design
Great experiences are simple and delightful. We transform ideas into tangible outcomes.
WE GUIDE USING:
- Generative Research & Interviews
- Usability, Testing, & Experimentation
- Wireframes & Interactive Prototypes
- Growth-Oriented UX Design
- Data Visualization & Synthesis
- Direction on Front-End Implementation
Research + Design
Great experiences are simple and delightful. We transform ideas into tangible outcomes.
WE GUIDE USING:
- Generative Research & Interviews
- Usability, Testing, & Experimentation
- Wireframes & Interactive Prototypes
- Growth-Oriented UX Design
- Data Visualization & Synthesis
- Direction on Front-End Implementation
Research + Design
Great experiences are simple and delightful. We transform ideas into tangible outcomes.
WE GUIDE USING:
- Generative Research & Interviews
- Usability, Testing, & Experimentation
- Wireframes & Interactive Prototypes
- Growth-Oriented UX Design
- Data Visualization & Synthesis
- Direction on Front-End Implementation
Research & Design
Great experiences are simple and delightful. We transform ideas into tangible outcomes.
WE GUIDE USING:
- Generative Research & Interviews
- Usability, Testing, & Experimentation
- Wireframes & Interactive Prototypes
- Growth-Oriented UX Design
- Data Visualization & Synthesis
- Direction on Front-End Implementation
Product Design
Great experiences are simple and delightful. We transform ideas into tangible outcomes.
WE GUIDE USING:
- Generative Research & Interviews
- Usability Testing
- Experimentation & Insights
- Interactive Prototypes
- Growth-Oriented UX Design
- Data Visualization & Synthesis
- Direction on Front-End
Work
Shaping the Future of Finance with BCM: A Crypto Exchange for Pro Traders.
Proof of Concept to MVP to Acquisition
Work
Shaping the Future of Finance with BCM: A Crypto Exchange for Pro Traders.
Work
Shaping the Future of Finance with BCM: A Crypto Exchange for Pro Traders.
Work
Shaping the Future of Finance with BCM: A Crypto Exchange for Pro Traders.
Work
Shaping the Future of Finance with BCM: A Crypto Exchange for Pro Traders.
Work
Improved product metrics
& usability for Organimi: helping teams create & manage org charts to save time.
Work
Improved product metrics & usability for Organimi -helping teams create & manage org charts to save time.
Work
Improved product metrics & usability for Organimi - helping teams create & manage org charts to save time.
Work
Improved product metrics & usability for Organimi - helping teams create & manage org charts to save time.
Work
Improved product metrics & usability for Organimi - helping teams create & manage org charts to save time.
Our Team
Our Team
Our Team
Our Team
Our Team
Farwa Kazmi
Founder | Head of Product
Farwa is an award-winning Product Leader & Entrepreneur with a background in design. With 12+ years in digital, she has conceived impactful experiences for B2C brands like Shoppers Drug Mart, Kraft, TSN, Sunnybrook Hospital, U.S Army, Blackberry, and has created 0 to 1 software products at venture-backed startups like Nudge AI (acquired by Affinity), BCM Exchange (acquired by Bitbuy) & legal tech AI scaleup Kira Systems (acquired by Litera) to impact millions of customers through technology and human-centered design. Farwa also incubated a new product as Kira's Entrepreneur in Residence that spun out into Zuva.ai ($20M raise). She is currently the Founder of Explorux - a product consultancy, an Advisor for Junior Achievement Canada with Deloitte, a former UX educator at Brainstation, and an avid speaker.
WORKED ON
Farwa Kazmi
Founder & CEO
Farwa is an award-winning Product Leader & Entrepreneur with a background in design. With 12+ years in digital, she has conceived impactful experiences for B2C brands like Shoppers Drug Mart, Kraft, TSN, Sunnybrook Hospital, U.S Army, Blackberry, and has created 0 to 1 software products at venture-backed startups like Nudge AI (acquired by Affinity), BCM Exchange (acquired by Bitbuy) & legal tech AI scaleup Kira Systems (acquired by Litera) to impact millions of customers through technology and human-centered design. Farwa also incubated a new product as Kira's Entrepreneur in Residence that spun out into Zuva.ai ($20M raise). She is currently the Founder of Explorux - a product consultancy, an Advisor for Junior Achievement Canada with Deloitte, a former UX educator at Brainstation, and an avid speaker.
WORKED ON
Farwa Kazmi
Founder & CEO
Farwa is an award-winning Product Leader & Entrepreneur with a background in design. With 12+ years in digital, she has conceived impactful experiences for B2C brands like Shoppers Drug Mart, Kraft, TSN, Sunnybrook Hospital, U.S Army, Blackberry, and has created 0 to 1 software products at venture-backed startups like Nudge AI (acquired by Affinity), BCM Exchange (acquired by Bitbuy) & legal tech AI scaleup Kira Systems (acquired by Litera) to impact millions of customers through technology and human-centered design. Farwa also incubated a new product as Kira's Entrepreneur in Residence that spun out into Zuva.ai ($20M raise). She is currently the Founder of Explorux - a product consultancy, an Advisor for Junior Achievement Canada with Deloitte, a former UX educator at Brainstation, and an avid speaker.
WORKED ON
Farwa Kazmi
Founder & CEO
Farwa is an award-winning Product Leader & Entrepreneur with a background in design. With 12+ years in digital, she has conceived impactful experiences for B2C brands like Shoppers Drug Mart, Kraft, TSN, Sunnybrook Hospital, U.S Army, Blackberry, and has created 0 to 1 software products at venture-backed startups like Nudge AI (acquired by Affinity), BCM Exchange (acquired by Bitbuy) & legal tech AI scaleup Kira Systems (acquired by Litera) to impact millions of customers through technology and human-centered design. Farwa also incubated a new product as Kira's Entrepreneur in Residence that spun out into Zuva.ai ($20M raise). She is currently the Founder of Explorux - a product consultancy, an Advisor for Junior Achievement Canada with Deloitte, a former UX educator at Brainstation, and an avid speaker.
WORKED ON
Farwa Kazmi
Founder & CEO
Farwa is an award-winning Product Leader & Entrepreneur with a background in design. With 12+ years in digital, she has conceived impactful experiences for B2C brands like Shoppers Drug Mart, Kraft, TSN, Sunnybrook Hospital, U.S Army, Blackberry, and has created 0 to 1 software products at venture-backed startups like Nudge AI (acquired by Affinity), BCM Exchange (acquired by Bitbuy) & legal tech AI scaleup Kira Systems (acquired by Litera) to impact millions of customers through technology and human-centered design.
Farwa also incubated a new product as Kira's Entrepreneur in Residence that spun out into Zuva.ai ($20M raise). She is currently the Founder of Explorux - a product consultancy, an Advisor for Junior Achievement Canada with Deloitte, a former UX educator at Brainstation, and an avid speaker.
WORKED ON
Marjorie Castro
Senior Consultant | Product Design Manager
Marjorie Castro is a Product Design Manager who believes in the power of design, tech, & collaboration to reimagine how we interact with the world. With 10+ years in the industry, she formally led web and mobile at multiple digital agencies for clients like Scotiabank, ChumFM, Rogers, Expedia, and Workopolis. She transitioned to the product side with Hoo (event management software), BCM Exchange (acquired by Bitbuy), and Toronto-based startup Careguide. An advocate for inclusion, Marjorie is the co-founder of Latinx in Tech Toronto, a community to strengthen the visibility of the Latin folks, a mentor for HispanoTech, and involved in running sprints for initiatives like Civic Tech Toronto.
WORKED ON
Marjorie Castro
Senior Consultant
Marjorie Castro is a Product Design Manager who believes in the power of design, tech, & collaboration to reimagine how we interact with the world. With 10+ years in the industry, she formally led web and mobile at multiple digital agencies for clients like Scotiabank, ChumFM, Rogers, Expedia, and Workopolis. She transitioned to the product side with Hoo (event management software), BCM Exchange (acquired by Bitbuy), and Toronto-based startup Careguide. An advocate for inclusion, Marjorie is the co-founder of Latinx in Tech Toronto, a community to strengthen the visibility of the Latin folks, a mentor for HispanoTech, and involved in running sprints for initiatives like Civic Tech Toronto.
WORKED ON
Marjorie Castro
Senior Consultant
Marjorie Castro is a Product Design Manager who believes in the power of design, tech, & collaboration to reimagine how we interact with the world. With 10+ years in the industry, she formally led web and mobile at multiple digital agencies for clients like Scotiabank, ChumFM, Rogers, Expedia, and Workopolis. She transitioned to the product side with Hoo (event management software), BCM Exchange (acquired by Bitbuy), and Toronto-based startup Careguide. An advocate for inclusion, Marjorie is the co-founder of Latinx in Tech Toronto, a community to strengthen the visibility of the Latin folks, a mentor for HispanoTech, and involved in running sprints for initiatives like Civic Tech Toronto.
WORKED ON
Marjorie Castro
Senior Consultant
Marjorie Castro is a Product Design Manager who believes in the power of design, tech, & collaboration to reimagine how we interact with the world. With 10+ years in the industry, she formally led web and mobile at multiple digital agencies for clients like Scotiabank, ChumFM, Rogers, Expedia, and Workopolis. She transitioned to the product side with Hoo (event management software), BCM Exchange (acquired by Bitbuy), and Toronto-based startup Careguide. An advocate for inclusion, Marjorie is the co-founder of Latinx in Tech Toronto, a community to strengthen the visibility of the Latin folks, a mentor for HispanoTech, and involved in running sprints for initiatives like Civic Tech Toronto.
WORKED ON
Marjorie Castro
Senior Consultant
Marjorie Castro is a Product Design Manager who believes in the power of design, tech, & collaboration to reimagine how we interact with the world. With 10+ years in the industry, she formally led web and mobile at multiple digital agencies for clients like Scotiabank, ChumFM, Rogers, Expedia, and Workopolis.
She transitioned to the product side with Hoo (event management software), BCM Exchange (acquired by Bitbuy), and Toronto-based startup Careguide. An advocate for inclusion, Marjorie is the co-founder of Latinx in Tech Toronto, a community to strengthen the visibility of the Latin folks, a mentor for HispanoTech, and involved in running sprints for initiatives like Civic Tech Toronto.
WORKED ON
Our Values
Our Values
Our Values
Our Values
Our Values
These values reflect who we are at our core,
and what drives us to do our best work.
These values reflect who we are at our core,
and what drives us to do our best work.
These values reflect who we are at our core,
and what drives us to do our best work.
These values reflect who we are at our core, and what drives us to do our best work.
These values reflect who we are at our core, and what drives us to do our best work.
Stay Curious.
Keep Learning.
Stay Curious.
Keep Learning.
Stay Curious.
Keep Learning.
Stay Curious.
Keep Learning.
Stay Curious.
Keep Learning.
We have a growth-oriented mindset.
We seek challenges, explore new ideas,
and believe anything is possible.
We have a growth-oriented mindset. We seek challenges, explore new ideas, and believe anything is possible.
We have a growth-oriented mindset. We seek challenges, explore new ideas, and believe anything is possible.
As life long learners, we have a growth oriented mindset. We like challenges, explore new ideas, seek improvement, and believe anything is possible.
We have a growth-oriented mindset. We seek challenges, explore new ideas, and believe anything is possible.
Empower others.
Grow community.
Empower others.
Foster community
Empower.
Grow others.
Empower others.
Foster community.
Empower others.
Grow community.
We see potential for positive change and empower others to do their best — our team, our clients, or the tech community.
We see potential for positive change and empower others to do their best — our team, our clients, or the tech community.
We see potential for positive change and empower others to do their best — our team, our clients, or the tech community.
We see potential for positive change. We act to unlock it by empowering and inspiring others to do their best — our team, our clients, or the tech community.
We see potential for positive change and empower others to do their best — our team, our clients, or the tech community.
Be inclusive.
Be kind.
Be inclusive.
Be kind.
Be inclusive.
Be kind.
Be inclusive.
Be kind.
Be inclusive.
Be kind.
We advocate for diversity, inclusion, and respect to foster a culture of collaboration. This means no egos.
We advocate for diversity, inclusion, and respect to foster a culture of collaboration. This means no egos.
We advocate for diversity, inclusion, and respect to foster a culture of collaboration. This means no egos.
We strongly advocate for diversity, inclusion, and mutual respect to foster a culture of collaboration. This means no egos.
We advocate for diversity, inclusion, and respect to foster a culture of collaboration. This means no egos.
Have a purpose.
Give a sh*t.
Have a purpose.
Give a sh*t.
Have a purpose.
Give a sh*t.
Have a purpose.
Give a sh*t.
Have a purpose.
Give a sh*t.
It's our passion and purpose that enables us to create meaningful products. We prioritize quality over quantity.
It's our passion and purpose that enables us to create meaningful products. We prioritize quality over quantity.
It's our passion and purpose that enables us to create meaningful products. We prioritize quality over quantity.
It's our passion and purpose that enables us to create meaningful products. We prioritize quality over quantity.
It's our passion and purpose that enables us to create meaningful products. We prioritize quality over quantity.
Take action.
Deliver Results.
Take action.
Deliver Results.
Take action.
Deliver Results.
Take action.
Deliver Results.
Take action.
Deliver Results.
Everyone has ideas. It takes doers with grit to see them through. We are results oriented with a bias for taking action.
Everyone has ideas. It takes doers with grit to see them through. We are results oriented with a bias for taking action.
Everyone has ideas. It takes doers with grit to see them through. We are results oriented with a bias for taking action.
Everyone has ideas. It takes doers with grit to see them through. We are results oriented with a bias for taking action to realize goals.
Everyone has ideas. It takes doers with grit to see them through. We are results oriented with a bias for taking action to realize goals.
Be bold.
Embrace failure.
Be bold.
Embrace failure.
Be bold.
Embrace failure.
Be bold.
Embrace failure.
Be bold.
Embrace failure.
That sums up our mindset. We want the next thing we work on to be the hardest thing we’ve ever worked on.
That sums up our mindset. We want the next thing we work on to be the hardest thing we’ve ever worked on.
That sums up our mindset. We want the next thing we work on to be the hardest thing we’ve ever worked on. We learn from failure.
That sums up our mindset. We want the next thing we work on to be the hardest thing we’ve ever worked on. We learn from failure.
That sums up our mindset. We want the next thing we work on to be the hardest thing we’ve ever worked on. We learn from failure.
In the Community
In the Community
Community
In the Community
In the Community
Community is at the heart of what we do. We give back by advising entrepreneurs for Junior Achievement Canada at Deloitte, nurture relationships with Latinx in Tech Toronto, and pay our knowledge forward as a long-time sponsor for Protohack. You’ll find us speaking at tech events across the city — reach out!
Community is at the heart of what we do. We give back by advising entrepreneurs for Junior Achievement Canada, nurture relationships with Latinx in Tech Toronto, and pay our knowledge forward as a long-time sponsor for Protohack. You’ll find us speaking at tech events across the
city — reach out!
Community is at the heart of what we do. We give back by advising entrepreneurs for JA Canada at Deloitte, nurture relationships with Latinx in Tech Toronto, and pay our knowledge forward as a sponsor for Protohack. Find us speaking at tech events across the city — reach out!
Community is at the heart of what we do. We give back by advising entrepreneurs for Junior Achievement Canada, nurture relationships with Latinx in Tech Toronto, and pay our knowledge forward as a long-time sponsor for Protohack. You’ll find us speaking at tech events across the city — reach out!
Community is at the heart of what we do. We give back by advising entrepreneurs for Junior Achievement Canada, nurture relationships with Latinx in Tech Toronto, and pay our knowledge forward as a long-time sponsor for Protohack. You’ll find us speaking at tech events across the city — reach out!
"The Explorux team is exceptional — insightful about business vision, strategic about product results, and an absolute delight to work with!"
"The Explorux team is exceptional — insightful about business vision, strategic about product results, and an absolute delight to work with!"
"The Explorux team is exceptional — insightful about business vision, strategic about product results, and an absolute delight to work with!"
"The Explorux team is exceptional — insightful about business vision, strategic about product results, and an absolute delight to work with!"
Ken Ono
CTO, BCM Exchange
Ken Ono
CTO, BCM Exchange
Ken Ono
CTO, BCM.exchange
"As a tireless advocate for design thinking, Farwa played a key role in the evolution and success of Nudge.ai from the earliest days."
"As a tireless advocate for design thinking, Farwa played a key role in the evolution and success of Nudge.ai from the earliest days."
"As a tireless advocate for design thinking, Farwa played a key role in the evolution and success of Nudge.ai from the earliest days."
"As a tireless advocate for design thinking, Farwa played a key role in the evolution and success of Nudge.ai from the earliest days."
"As a tireless advocate for design thinking, Farwa played a key role in the evolution and success of Nudge.ai from the earliest days."
Scott Hill
VP of Product Development, Nudge.ai
Scott Hill
VP Product Development, Nudge.ai
Scott Hill
VP of Product Development, Nudge.ai
"Explorux brings an impressive depth of knowledge & high-quality deliverables to early stage ventures. I highly recommend them."
"Explorux brings an impressive depth of knowledge & high-quality deliverables to early stage ventures. I highly recommend them."
"Explorux brings an impressive depth of knowledge & high-quality deliverables to early stage ventures. I highly recommend them."
"Explorux brings an impressive depth of knowledge & high-quality deliverables to early stage ventures. I highly recommend them."
Chris Marsh
CFO, Blockchain Foundry
Chris Marsh
CFO, Blockchain Foundry
Chris Marsh
CFO, Blockchain Foundry
Launching a new product?
Launching a new product?
Launching a new product?
Launching a new product?
Launching a new product?
We co-create with founders to guide product strategy,
research, & design. We'd love to learn about you and your venture.
We co-create with founders to guide product strategy,
research & design. We'd love to learn about you and your venture.
We co-create with founders to guide product strategy,
research & design. We'd love to learn about you and your venture.
We co-create with founders to guide product strategy, research & design. We'd love to learn about you and your venture.
We co-create with founders to guide product strategy, research & design. We'd love to learn about you and your venture.